Top 8 Google Analytics Reports for PPC

by Caitlin Halpert
So you work in PPC. You’re most likely using Google Analytics. You’re also most likely completely overwhelmed by the volume of data and reports available to you. Let’s break it down to a manageable – and actionable! – number. In this post, we’ll break down 8 essential GA reports for PPC professionals. For each, we’ll specify why it matters, how to use it, and where to find it.Read the full article