Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

by Jenn Lisak
As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, incl ...Read the full article