Why Local PR Beats National PR…and 4 Tips for Getting It

by Susan Payton
I find that as a public relations professional, I have to spend a lot of time educating clients about managing their expectations in terms of generating PR. Sure, we’d all like to get coverage in The New York Times or Wall Street Journal, but for most businesses, it ain’t happening. In my opinion, it’s better to focus your energies elsewhere rather than reaching for that pie in the sky.Read the full article