10 Data Feeds To Integrate With Your ESP

by Cara Olson
The ability to send relevant emails is based on access to quality data. Data are usually integrated either in real-time (using an API call) or via a “feed” that posts a file to a secure FTP site for batch import into your email service provider (ESP) on a regular frequency. Following are 10 key incoming data feeds every retailer should have integrated with their ESP. 1.Read the full article