5 Pros On Clear, Concise, & Flat-Out Interesting Marketing Messaging

by John Bonini
A simple solution to a complex problem. Or....is it a complex solution to a simple problem? Either way, developing clear messaging for your software solution – or really any product – is considerably hard given the amount of moving pieces. If you focus too much on features, you'll find yourself fully engaged in a feature battle with competitors.Read the full article