Creative That Clicks: Optimizing Search Ad Copy to Increase Relevance

Every search engine marketer should consider these points to maximize ad relevance and ROI. If you want to learn more, download our guide here. 1. Tie keywords back into your ad creatives. Why: Consumers tend to engage with ads that appear most relevant to their search. Consider dynamic keyword insertion for a more automated approach. 2. Highlight unique selling points.Read the full article