Facebook Will Target Ad Types Based on User’s Internet Connection

by Jennifer Slegg
If you use a lot of rich media advertising on Facebook, you may want to rethink that strategy with some new changes Facebook has made with their ad targeting based on the user’s internet speed at the time they are served ads, also called bandwidth targeting. While Facebook says they expect this to primarily affect foreign ad markets, there are definitely plenty of US-based Fac ...Read the full article