Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch

1. Mobile: the gift that keeps on giving From research to purchase, holiday shoppers are increasingly turning to mobile. Looking at usage from last year, there's little doubt that smartphones have become almost as addictive as eggnog. During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).Read the full article