inMarket Aims to Justify the Buzz Around Beacons

by Donna M. Airoldi
Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon for an immediate discount; loyalty points ...Read the full article