Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]

by Shea Bennett
When you install a new app on your smartphone, do you leave push notifications on? If so, you’re far more likely to continue to use and engage with that app, reveals a new study from Localytics. Tracking data on their own platform, Localytics found that app engagement was 88 percent higher on average amongst ...Read the full article