What Is PR 2.0? Cookie Cutter PR Beware!

by Adrienne Sheares
PR is different. I take that back. The world is different. How we make decisions, buy things, talk with friends is evolving…and evolving fast. I can’t think of the last time I tried a new restaurant without Yelping and sleuthing through user reviews. No ad or press release can override the feedback of real customers and people in my network.Read the full article