How To Buy Media on engage:BDR’s First-Impression

by Pace Lattin
Why should you use engage:BDR’s First-Impression buy-side platform for your advertising needs, and how can you optimize your ROI? Heather Vale of Performance Marketing Insider gets a personalized walk-through demo from Alex Epshteyn, Account Manager for First-Impression. In this exclusive interview, the first of two ...Read the full article

First-Impression Demo Part 1

Why should you use engage:BDR’s First-Impression buy-side platform for your advertising needs, and how can you optimize your ROI? Heather Vale of Performance Marketing Insider gets a personalized walk-through demo from Alex Epshteyn, Account Manager for First-Impression. In this exclusive interview, the first of two parts, discover what’s unique about the self-serve DSP and watch as Alex shows us the types of possible campaigns, budgeting choices, creatives you can use, and the wide variety of targeting options you have including geo-targeting, browser, retargeting and audience targeting. For more on targeting, tune in to part two of this demonstration.


First-Impression Demo Part 2

engage:BDR’s First-Impression DSP offers a lot of options for increasing your advertising ROI. Alex Epshteyn, Account Manager for First-Impression gives a walk-through demo of the platform for Heather Vale of Performance Marketing Insider. In this exclusive interview, the second of two parts, watch as Alex shows us more targeting options including behavioral targeting, demographics targeting, and which sites your ad will run on. You’ll also hear strategies for most optimally using targeting features and see how to choose creatives that perform the best. Also find out how to monitor and control the sites that are performing best and worst for your campaign, how to choose when your ads are displayed and what Alex recommends in terms of testing.