Pay Per What? Choosing Pricing Models In Digital Advertising

by Kohki Yamaguchi
Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens. Pricing options have important implications on advertisers’ budgeting strategy.Read the full article