Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?

by Jeff Ogden
Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask you to grade yourself on marketing: Take Our ...Read the full article