The Haters Have It Wrong: The Ice Bucket Challenge is a Case Study in Great UGC Marketing

by Tamarra Kemsley
Benedict Cumberbatch. Lady Gaga. Your cousin’s old roommate. At this point, it’s almost easier to count the people who haven’t poured buckets of ice over their heads, thanks to the ALS Ice Bucket Challenge. But where there is a social media phenomenon, there are its haters, and I don’t just mean Pamela Anderson.Read the full article

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Matt Damon, co-founder of Water.org, was challenged by Jimmy Kimmel and Ben Affleck to take the ALSA Ice Bucket Challenge – we're excited to share his response. You're up next, George Clooney, Bono, and Tom Brady!


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In 2010, eight talented players stood out above 75,000 others in the battle to go pro. Two years ago, this young group were undiscovered and unknown. Bound together by their setbacks and successes, failures and fight-backs, for many of the Final 8, their pro football journey continues. Watch their stories. Subscribe to this YouTube channel, and watch The Chance journey continue. http://www.Facebook.com/nikefootball http://www.Twitter.com/nikefootball http://www.Nikefootball.com #TheChance



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    huffingtonpost.com - 5 readers, 99 Tweets - While many celebrities have accepted the now-viral ice bucket challenge, meant to raise awareness and money for the ALS Association, Pamela Anderson has decided to turn the challenge down. In a Facebook post written Wednesday, August 20, Anderson ...

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