The Haters Have It Wrong: The Ice Bucket Challenge is a Case Study in Great UGC Marketing

by Tamarra Kemsley
Benedict Cumberbatch. Lady Gaga. Your cousin’s old roommate. At this point, it’s almost easier to count the people who haven’t poured buckets of ice over their heads, thanks to the ALS Ice Bucket Challenge. But where there is a social media phenomenon, there are its haters, and I don’t just mean Pamela Anderson.Read the full article

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