Toyota Mobile Ads Showcase Future Uses Of Location

by Greg Sterling
There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting.Read the full article

Toyota - Dynamic Deals

In partnership with Saatchi & Saatchi LA, Opera Mediaworks created a custom Dynamic Sales Event solution for Toyota, allowing the automaker to serve real-time offers to in-market consumers based on their exact location.