U.K.’s Future turns to private marketplaces

by Chris Smith
The holy grail for many publishers in programmatic advertising is the private exchange. In theory, these offer all the benefits of automation without the downsides (and low prices) that often characterize open ad exchanges. U.K. publisher Future — home of techradar.com, T3 and Total Film — is trying to pull off this trick against the backdrop of gloomy financial results and staff layoffs.Read the full article