Understand The Economics Behind Your Client’s Business

by Rachael Law
Sometimes while working at a PPC Agency, we tend to forget the bigger picture of our clients’ businesses. The beginning of a client/agency relationship often follows this process: Introduction and familiarization with the paid search accounts Nailing down a paid search goal(s) Understanding the business as a whole and how PPC fits in This process is a great start, but we need to go further.Read the full article