Your Salespeople Should Tell Great Customer Stories--Not Just Rattle Off Features

The last person that your customers want to speak with is one of your salespeople. That's the conclusion of a recent Gartner survey in which salespeople came in last place—after technical and industrial experts, services and support, and senior executives—as "the most influential personal interactions across the entire buying cycle.Read the full article

Insight Selling: Facts tell but Insight Based Customer Scenarios sell

In less that 2-minutes, see how an Epicor salesperson could share this story so that they can take a complex subject like ERP Software, and make it concrete and memorable.