Communicating SEO’s Value To Clients And C-Level Execs

by Chris Marentis
As an SEO professional, you understand the value of your work. You also understand that not all of your clients or prospects (or C-level execs if you’re working in house) fully appreciate what is required to really make SEO work. This can be due in part to the fact that proving return on investment for dollars spent on SEO can be challenging. That does not mean, however, that it is impossible.Read the full article