Confession: A Big Mistake We Were Making with Content Marketing

by Joe Pulizzi
Every now and again, we realize we aren’t following our own advice (gulp). While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email. As I have talked about before, getting new subscribers is key to our business strategy, ...Read the full article