Google Shopping Optimisation Tips

by Arianne Donoghue
As of today, (1st of September), the traditional Product Listings Ads (PLA) campaigns are no more! Don’t worry – your live PLA campaigns aren’t going to vanish, but you won’t be able to do anything to them except change the budget, or campaign status. Since earlier this year, Google has been encouraging us to migrate our campaigns over to their Google Shopping format which is ...Read the full article