3 Questions to Ask to Prepare Yourself for a PR Crisis

by Erin Feldman
If LEGO, the toy beloved by children and hated by parents’ feet, can become embroiled in a PR crisis, no brand is safe. The brand has a longstanding partnership with Shell, but its recent production of Shell-branded LEGOs has brought down Greenpeace’s wrath. LEGO responded to the environmental agency, but the response did little to alleviate concern or to clarify its stance on ...Read the full article