4 branding challenges for the NFL

by Shareen Pathak
Can anything tackle the National Football League? It’s a testament, perhaps, to the power of the NFL that even something like a pre-season game can bump one of television’s biggest events, the Emmys, from a decades-long Sunday slot to a weaker Monday evening schedule. Despite myriad challenges that threaten to weaken the football juggernaut – from head injuries to the Redskins ...Read the full article