Content Marketing: What To Measure Beyond Sales & Leads

by Rebecca Lieb
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research. Next up (in my capacity as a research analyst): content metrics. My goal on this next project (which I’m undertaking with fellow analyst Susan Etlinger, a s ...Read the full article