Do Your New Products Have Real Competitive Advantages?

Brand marketing and new product development have radically changed from the days portrayed by Don Draper and his team in AMC's "Mad Men" TV series. Back in the '50s and '60s, mass marketing/advertising/new products seemed to be more art than science. Intuition, gut feel, and luck seemed to have more to do with the success of brands and new products than did a disciplined process.Read the full article