How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

by Mason Lerner
Nine months ago, Australia-based Local Measure went through a major pivot and rebrand. Originally called Roamz, the startup was originally built to mine and aggregate data from social media so that consumers could share what was going on in a specific area with neighbors. After only 200,000 downloads and a failure to monetize, the company knew a change was in order.Read the full article