Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them.

When a brand publishes a story, the process usually goes something like this: Marketing teams edit for voice, style, and compliance with industry regulations, licensing, avoiding slander, etc. → a lawyer reads the story, notifies the preceding stages which elements are noncompliant, and requests revisions → the writer, artist, editor, and marketing teams make revisions and res ...Read the full article