PPC – The Ultimate Guide to Pay-Per-Click Marketing

by Matt Umbro
The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including: Increasing sales Generating le ...Read the full article