Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently

by Barry Schwartz
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer according to SearchMetrics is none currently. Marcus Tober of SearchMetrics said there is no data to prove that HTTPS has any im ...Read the full article