The Guest Experience: Convergence of Big Data & Personalization in Hospitality

by Aileen Hoang
Big Data may be an anomaly for most hoteliers, but one thing is certainly clear: the amount of valuable information obtained from Big Data can be used to deliver an improved and personalized guest experience. Hoteliers are able to use Big Data analytics to uncover what offerings help to influence and maintain guest loyalty to a hotel.Read the full article