The Opportunities Tab – The Good And Bad

by Kristina Mclane
Can there be useful insights in the Opportunities tab? I, like many others out there, tend to believe that I am smarter than the Opportunities tab. The Opportunities tab wants to spend more of my money and values click volume. My general feeling is: What does the Opportunities tab know about real paid search? Does it think about conversions or hitting monthly budget caps? Probably not.Read the full article