Twitter’s brand strategist on his plans for the platform

by John Mcdermott
As director of brand strategy at Twitter, Ross Hoffman is tasked with helping brands run campaigns that go beyond simply sending out promoted tweets. Brands come to him when they want to make a major media push, launch a Black Friday campaign or undertake a holistic rebrand of the company. These days, part of Hoffman’s job is to assure brands about Twitter remains valuable ev ...Read the full article

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