4 tech innovations that are transforming marketing

Barry Lowenthal is president of the Media Kitchen Since the 1950s, consumers have been taking back control, slowly but certainly surely. In 1950, the first remote control was marketed by Zenith. It attached to the TV by a wire. In 1953, Zenith made it wireless. This may seem trivial, but there is actually huge significance to the wireless remote: It gave consumers more control.Read the full article