AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

by Ginny Marvin
Image courtesy of Google Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping, around-the-clock customer service and price matching, as in the example above.Read the full article