Content Marketing: What Is It, Really?

Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing is the new SEO” reads one headline. “Content marketing is the new go-to promotional strategy” reads another. All you need to do, so the claim goes, is produce a ton of content, load it with keywords and link ...Read the full article