Facebook PMD Sprinklr acquires Branderati

by Justin Lafferty
Facebook isn’t the only company making big news with acquisitions. Sprinklr, a Facebook Preferred Marketing Developer, announced Wednesday its third acquisition in five months with the purchase of advocacy influencer platform Branderati. Sprinklr has grown from 30 to 530 employees over the past two years. This acquisition will help accelerate client activity for advocacy-focused earned media.Read the full article