Geeking Out On Digital Ads: A Definitive History Of IAB Standards

by Peter Minnium
I love standard ad formats, I confess. I find myself daydreaming about them when I am in meetings. My scratch pads are filled with ad standard doodles. I corner people at parties expounding on the sublime qualities of the Medium Rectangle; I mean, who doesn’t marvel at the fact that this desktop unit fits neatly in-stream on smartphones, yet it was named a standard a full fi ...Read the full article