Hollaback: Eat24 takes email marketing to the next level

by Shareen Pathak
When you get a coupon via email, you don’t generally respond. And why would you? Replying to the sender doesn’t usually go to a human being, a fact tersely communicated in the fine print of most discount email marketing. Eat24 is different. The online food-ordering service realized that nobody — not even one of its million or so email recipients — replied back to emails advertising deals.Read the full article