HTTPS Doesn’t Boost Rankings [Study]

by Ashley Zeckman
According to recent analysis by digital marketing software and services provider Searchmetrics, HTTPS does not impact rankings and there is no discernible difference between HTTP and HTTPS. In its SEO Blog, Searchmetrics says it looked at the average rankings of both HTTP and HTTPS sites and "calculated the cumulative SEO visibilities and compared the two curves with each other over time.Read the full article