Ice-Bucket Challenge at Promodo and marketing takeaways from this social phenomenon

by Anna Korolekh
Brands, aiming at spreading the word via social, dream about viral campaigns that find success with the online audience. However, massively shared social videos or posts still remain a tricky thing with no one-fits-all recipe. What remains for marketers is to study ingredients of real-life examples of campaigns that went tremendously popular.Read the full article

Bill Gates ALS Ice Bucket Challenge

Bill Gates accepts Mark Zuckerberg’s ALS Ice Bucket Challenge and nominates Elon Musk, Ryan Seacrest and Chris Anderson from TED to participate and raise awareness for ALS, also known as Lou Gehrig’s Disease.

#IceBucketChallenge for Macmillan Cancer Support

Managing Director at Promodo UK, Miles Scudamore's accepts IceBucketChallenge from his friends