Improving The Mobile E-Commerce Experience

by John Paul Mains
Let’s face it. Mobile shopping, especially on the smartphone, is still in its infancy. Companies embracing it are trailblazers testing new ideas and shopping models. Pretty much every buyer uses a smartphone or tablet these days, and the youth audience is extremely connected, so there is a lot of room for companies to try new things and see huge success — and huge blunders.Read the full article