LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

by Shea Bennett
Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.Read the full article