Mobile marketers, say hello to my medium friend

by Cynthia Boris
This is the story of Goldilocks and Three Mobile Ads. One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.Read the full article