Social Selling Works But Not How You Think

by Jay Baer

Jay Today - Why Social Media Doesn't Work for Sales, Until It Does

THE SHOW JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle. No kidding! When would you ever use social media to buy a car? You wouldn't. Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy. Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh! SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), lead strategist for the Content Marketing Institute and amazing digital marketing strategist, writer, and podcaster. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Jay Today - The Two Big Changes You Need to Make on Facebook

THE SHOW Facebook has released some new information that is important for marketers to note. Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed. Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles. The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images. What does this mean for you? 1. Be sure to build landing pages and share articles that are relevant and effective to your audience. 2. Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Jason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Jay Today - Slideshare Made a BIG Move That Will Help Your Business

THE SHOW As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free. In addition to a customized background and the ability to embed video into your presentations, you may now set up lead capturing tools in your Slideshare presentations. This is especially useful for any business that is looking to generate more qualified leads, and you can implement the feature now absolutely free (http://Slideshare.net). SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Chris Sietsema, who works as a digital marketing strategist for Convince & Convert and also runs his own agency - Teach to Fish Digital. Chris is extremely knowledgable in all things digital marketing, but especially email. He writes a monthly newsletter called The Email Email, which is all about, you guessed it, email! Subscribe here: http://teachtofishdigital.com/emailemail/ OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Jay Today - Tell Me: Am I Using LinkedIn All Wrong?

THE SHOW Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences. But a strange thing has happened since publishing - tons of new connection requests that Jay doesn't know are flooding into his inbox. LinkedIn always seemed different than other networks in that it was about connecting with people that you know IRL, whereas Twitter and Google+ are more public "follow" networks where it's about making new connections. The great thing about LinkedIn has been that there is less noise and more great content from people we know. But maybe we're using LinkedIn all wrong. What do you think? SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to DJ Waldow (http://twitter.com/djwaldow) who is starting a new email newsletter about rediscovering his passion while helping others do the same (http://socialbutterflyguy.com/). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Read the full article