Sprinklr Acquires Branderati: Why You Should Care

You know that advocacy drives consideration and sales. That's not news. Marketing-inspired consumer-to-consumer word-of-mouth generates more than twice the sales of paid advertising, according to McKinsey. Customers referred by other customers have a 37% higher retention rate, says Deloitte. And CMOs see customer advocacy and loyalty as their top priority in the digital era, according to IBM.Read the full article