Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

by Dan Shewan
I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers.Read the full article

You are not a storyteller - Stefan Sagmeister @ FITC

We had the pleasure of spending some time with Stefan Sagmeister at the recent FITC Toronto conference in April, 2014, and he had some things to say.

See Sagmeister in Calgary at the CAMP Festival
Calgary, Alberta • Sept 8-9, 2014 • http://campfestival.ca


Stefan Sagmeister
Partner, Sagmeister & Walsh

Stefan Sagmeister formed the New York based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO and the Guggenheim Museum. Having been nominated eight times, he finally won two Grammy Awards for the Talking Heads and Brian Eno & David Byrne package designs. He has also earned practically every important international design award.

In 2008 Stefan authored a comprehensive book titled “Things I Have Learned In My Life So Far”, published by Abrams. Solo shows of Sagmeister Inc’s work have been mounted in Paris, Zurich, Vienna, Prague, Cologne, Berlin, New York, Miami, Los Angeles, Chicago, Toronto, Tokyo, Osaka, Seoul and Miami.

Stefan teaches in the graduate department of the School of Visual Art in New York and lectures extensively on all continents. In 2012 young designer Jessica Walsh became a partner and the company was renamed into Sagmeister & Walsh. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York. After his studies he worked as a Creative Director for Leo Burnett in Hong Kong and for M&Co. in New York.
http://www.sagmeisterwalsh.com/