Study: Content is B2B Marketers’ Biggest Weapon, Challenge

by Amanda Walgrove
Can content marketing be both the kryptonite and super strength of inbound marketers’ campaigns? It can, and it is, according to a new report from Ascend2. Of those surveyed—270 marketing professionals across the globe whose inbound tactics are mostly B2B-focused—almost 60 percent identified content creation as their most effective strategy, while 54 percent said it is the mos ...Read the full article