Study: How cost-efficient is Facebook advertising?

by Justin Lafferty
Even as the cost of Facebook advertising rises, is the social network’s offering the most efficient for marketers? According to a new study by Neustar, Facebook advertising in Q2 beat out other avenues (network, portal and exchange) in terms of reach efficiency and average cost. Neustar’s study shows that Facebook’s cost efficiency in Q2 indexed 70 percent cheaper than the industry average.Read the full article