‘The origin of the pageview’ and 5 ways newsrooms use data now

“Chasing pageviews,” has become shorthand for everything that’s wrong with the digital publishing industry. Gimmicky slideshows, listicles and content farming have all been lampooned as the tactics of publishers angling for traffic at all costs. But editors in charge of driving growth at publications with well-articulated missions understand its not a white hat/black hat duel at dusk.Read the full article